Flatiron 조명 by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 조명 제품 및 기구 디자인 Competition Category.

금조명· 2024

Flatiron 조명

by Mr Smith Studio

Client: Egle

A' Design Award 금상 Winner in 조명 Category

538,381

Verified Award Winner

Verify Award Status for #152608

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flatiron 조명

아킬레 카스틸리오니는 디자이너란 지우고, 지우고, 또 지운 끝에 디자인의 핵심에 도달해야 한다고 확신했다. 브루노 무나리는 무언가를 복잡하게 만드는 일은 쉽지만 단순하게 만드는 일은 매우 어렵다고 말하곤 했다. 플랫아이언(Flatiron)은 이 두 가지 참조점이 하나로 융합된 결과물이다. 단 한 번의 절곡만을 가한 단순한 금속 판재로 이루어진 몸체가 광원을 감싼다. 강렬한 존재감을 지닌 제품을 위한 최소한의 요소들, 즉 본질적이면서도 그만큼 효과적인 디자인을 특징으로 하는 램프 컬렉션이다.

The Recognition

About the A' Design Award 금상

Flatiron 조명, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Flatiron 조명, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Flatiron 조명, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio