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Babyfirst Genius Pro R156 유아용 카시트 by Ningbo Baby First Baby Products Co., Ltd.

Babyfirst Genius Pro R156 유아용 카시트 by Ningbo Baby First Baby Products Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 금상 in 유아, 어린이 및 아동용 제품 디자인 Competition Category.


금유아용품· 2024

Babyfirst Genius Pro R156 유아용 카시트

by Ningbo Baby First Baby Products Co., Ltd.

Client: Ningbo Baby First Baby Products Co., Ltd.

A' Design Award 금상 Winner in 유아용품 Category

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The Design

About Babyfirst Genius Pro R156 유아용 카시트

베이비퍼스트 지니어스 프로 R156(Babyfirst Genius Pro R156)은 생후 0세부터 7세까지의 아동을 위한 유아용 카시트이다. 이 시트는 넉넉한 착석 공간을 제공하며, 후향 및 전향 장착 모두에서 폭넓은 리클라이닝 각도를 지원한다. 분할형 쿠션이 머리와 척추를 받쳐주고, 시트 원단은 통기성이 매우 뛰어나다. 슈퍼 사이드 프로텍션 시스템은 허니콤 측면 모듈, 에어백, 고성능 EPS 소재, 이중 쉘 구조를 결합했다. 회전과 리클라이닝 각도는 한 손으로 조절할 수 있다. 커버는 재활용 페트병에서 얻은 원단으로 제작되었다.

The Recognition

About the A' Design Award 금상

Babyfirst Genius Pro R156 유아용 카시트, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Babyfirst Genius Pro R156 유아용 카시트, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Babyfirst Genius Pro R156 유아용 카시트, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Babyfirst Genius Pro R156, a baby car seat for children aged from 0 to 7 years, features ample seating space and a wide range of reclining angles in both rear and forward facing positions, satisfying diverse sitting and lying preferences of children at different growth stages. Its scientifically partitioned cushions offer tailored support and protection for the head and spine, while ensuring optimal breathability and comfort. Moreover, its adjustment has been simplified for more convenience.
Dimensions & Packaging
465*485*725mm
Tags
Baby Car Seat, Adjustable with One Hand, Large Reclining Angles in Rear and Forward Facing Positions, Ample Seating Space for Ultimate Comfort Super Side Protection
Production Technology
The PET cloth cover features a gradient color scheme, with its raw materials sourced from recycled PET bottles for sustainability.
Composed of slow rebound memory sponge, PU foam molded into one piece, and impact resistant EPS material, the shock absorbing headrest improves protection via a scientifically partitioned design.
The seat part uses highly breathable 4D polymer fabric for added comfort.
The aviation grade aluminum support leg can be easily folded back to free up more space in the car.
Design Challenge
The unique Super Side Protection system integrated into the Genius Pro R156 synergizes with the honeycomb side protection module, air bag, high performance EPS material, and double shells, to offer utmost protection against side impacts. Its seat part uses skin friendly and highly breathable fabric, while its shell has been reinforced to enhance strength and impact resistance. This substantially improves comfort and safety for children on every trip.
Research
The design team identified several defects in the current baby car seat market through extensive research. Many of them are too cramped for children to sit comfortably, lack sufficient breathability, and offer poor side protection. Additionally, adjusting the seat can be rather inconvenient for parents who are simultaneously juggling their little ones and their luggage. To address these issues, a series of targeted enhancements have been implemented on the Genius Pro R156.
Inspiration
As children aged from 0 to 7 are naturally energetic, they tend to fidget in baby car seats. However, the cramped seating space of conventional baby car seats often leads to bumps and injuries. To solve this problem, the design team maximized the seating space to provide ample room for children, without compromising the essential protection performance, ensuring that children are comfortably escorted on every trip.
Project Duration
The design and development of the Genius Pro R156 started from September, 2021 in Ningbo. It was then introduced to the market in November, 2022.
Operation Flow
Parents can enjoy enhanced convenience while holding their child, as the seat enables 360 degrees of infinite rotation and flexible reclining angle adjustment with one hand. The support leg can be effortlessly extended and folded back, allowing users to verify its proper status based on the change between red and green indicator bars. As children grow older, parents can securely fasten them using the car seat belt while the 5 points harness system can be stored in the seat without disassembly.
Team Members
Jiamin Huang
Haiyan Ren
Jianchun Liu
Xuewei Ji
Jing Xu

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