Langpai Tequ T9 주류 병 패키지 디자인 by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2024
Langpai Tequ T9 주류 병 패키지 디자인
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Client: Chengdu Mind-and-Hand Positioning Co., Ltd
A' Design Award 동상 Winner in 패키징 Category
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The Design
About Langpai Tequ T9 주류 병 패키지 디자인
랑파이 터취 T9(Langpai Tequ T9)은 프리미엄 주류를 위한 병 패키지 디자인이다. 반투명 스프레이 코팅 유리병은 여덟 개의 면과 네 개의 커팅면으로 구성되어 내부에 담긴 술의 영롱한 광채를 한층 돋보이게 한다. 로고는 엠블럼 형태에 수수, 밀, 쌀, 찹쌀, 옥수수의 오곡 문양을 결합하였다. 병 뒷면에는 인장이 음각으로 새겨져 있어 안정적인 그립감을 제공한다. T자형 마개에는 다면체 크라운, 부조 세공, 격자 문양이 적용되었다. 홀로그램 레이저 포지셔닝 용지는 색감을 더하는 동시에 위조 방지 기능을 강화한다.
The Recognition
About the A' Design Award 동상
Langpai Tequ T9 주류 병 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Langpai Tequ T9 주류 병 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Langpai Tequ T9 주류 병 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
- Dimensions & Packaging
- Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
- Tags
- Packaging
- Production Technology
- The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
- Design Challenge
- T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
- Research
- The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
- Inspiration
- The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
- Team Members
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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