Love Hanshui 음용수 패키징 by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2024

Love Hanshui 음용수 패키징

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

33,881

Verified Award Winner

Verify Award Status for #152699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love Hanshui 음용수 패키징

'러브 한수이(Love Hanshui)'는 우한이 국제 습지 도시로 선정된 것을 기념하기 위해 제작된 정수 음용수 기념 패키징 시리즈이다. 강돌고래(장강돌고래), 청머리오리, 먹황새, 엘크 등 네 종의 토착 동물이 사계절을 각각 상징한다. 전통 중국 수묵화 기법으로 이 동물들과 지역 습지 풍경을 하나로 어우러지게 표현했다. 흰색 병 라벨은 열수축 공정과 별색 인쇄로 제작되었다. 각 병은 너비 60밀리미터, 높이 220밀리미터이다. 라벨에 적용된 코드를 통해 입체적인 화면을 감상할 수 있다.

The Recognition

About the A' Design Award 은상

Love Hanshui 음용수 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Love Hanshui 음용수 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Love Hanshui 음용수 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimensions & Packaging: Bottle diameter 60mm, height 220mm
Tags: bottle label
Production Technology: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Design Challenge: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Research: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiration: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang