Cultura 콘크리트 벽 타일 by Gabriel Costa is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 건축 자재 및 건설 부품 디자인 Competition Category.

철건축 부품· 2024

Cultura 콘크리트 벽 타일

by Gabriel Costa

Client: Castaa

A' Design Award 철상 Winner in 건축 부품 Category

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The Design

About Cultura 콘크리트 벽 타일

이 디자인은 에콰도르에 위치한 기원전 500년으로 거슬러 올라가는 고대 콜럼버스 이전 시대의 자마 코아케 부족의 독특한 형태와 예술적 유산에서 영감을 받았습니다. 4개의 타일로 구성되어 있으며, 모든 방향에서 타일 라인을 매끄럽게 정렬하는 효과적인 방법을 개발하는 것이 과제였습니다. 이러한 타일 변형은 롤러 스탬프 디자인을 반영하여 반복 없이 다양한 구성을 가능하게 합니다. Cultura는 역사적 지역 디자인의 기억과 중요성을 되살리고 강조합니다.

The Recognition

About the A' Design Award 철상

Cultura 콘크리트 벽 타일, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Cultura 콘크리트 벽 타일, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Cultura 콘크리트 벽 타일, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task presented by the design was to discover an effective approach for aligning the tiling lines seamlessly in every direction. The Cultura design comprised two distinct pieces: tiles A and B, each featuring a unique design. To address this challenge, the decision was made to make tile B a mirror image of tile A. Subsequently, by rotating both tiles 180 degrees, two additional tiles, labeled C and D, were produced. These variations in tiles enabled the production of a diverse array of configurations without repetition, inspired by the roller stamp patterns of the Jama Coaque culture.
Dimensions & Packaging: Width: 250 mm, Depht: 10 mm, Height: 600 mm.
Material: SSC/GRC.
Texture: Sleek
Finish: Semigloss
Tags: wall tile, wall element, 3D, concrete, home and living, pattern design, geometric, pattern
Production Technology: The manufacturing technique utilized involved the use of wet-cast high-performance concrete in thermoformed plastic molds crafted over an engineered aluminum routed matrix to ensure stable dimensions and a sleek semi-gloss texture finish.

After demolding, no modifications were made using any additional sources or tools for finishing beyond those originally utilized during the production process.
Design Challenge: The creative challenge lay in crafting an original piece to complement the other three, blending them together seamlessly to form a cohesive image of a repetitive bookmatched pattern within a natural design. The concept emerged: diagonal stripes intersected by inlays, mimicking a primitive depiction of animals. These inlays, strategically placed, would provide texture, allowing light and shadow to interact and imbue the entire wall with depth and meaning.
Research: The objective was to design a tile with aims of highlighting and bringing back the values of historical Jama Coaque tribe, around 500 B.C, known for intricate designs and innovative techniques. They pioneered the use of a roller stamp for continuous patterns, showcasing their innovation. Instead of using the same patterns, the focus was on enhancing compositions with fundamental design principles and enriching patterns with complexity.
Inspiration: Cultura is inspired by the distinctive shapes and artistic heritage of the ancient pre-Columbian Jama Coaque culture located in Ecuador. Renowned for their use of roller stamps to adorn pottery, textiles, and skin with motifs, they established a unique identity through this artistic tradition.
Project Duration: The development of the tile design was made approximately 1 year before production and was manufactured by CASTAA from October 2022 to December 2022 in Duran, Ecuador.
Operation Flow: The Tiling Method:

a. Determine the wall dimensions.
b. Mark the midpoint along the width.
c. Calculate the tiles quantity required to fill the upper left row
d. Choose your code type: single, bi, tri and quad code.
e. Place the chosen code in the upper left row and fills to the end.
f. Bookmatched by placing the opposite tile on the right half row.
g. Fill the entire second row bellow by placing once again, the bookmatched tiles from the first row with their corresponding opposite tiles.
h. Copy the block area of 2 complete rows downward by replicating it until the entire wall is fully covered.
Patents: Copyrights C-001-2019-GC (Cultura) belong to Gabriel Costa Year 2019.
Team Members: Designer: Gabriel Costa
Image Credits: Image #1 : Photographer Andres Carrion, Cultura, 2023
Image #2 : Photographer Andres Carrion, Cultura, 2023
Image #3 : Photographer Andres Carrion, Cultura, 2023
Image #4 : Photographer Gabriel Costa, Cultura, 2023
Image #5 : Photographer Andres Carrion, Cultura, 2023