Xijiu Liquor 주류 패키징 by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2024

Xijiu Liquor 주류 패키징

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor 주류 패키징

네 가지 관점의 중국 문자 '희(喜)'로 장식된 정교한 병 디자인은 행복과 기쁨을 상징합니다. 화사한 중국식 붉은색은 축하 행사에 적합합니다. 둥근 뚜껑과 사각형 몸체의 조화로운 조합은 고대 중국 철학을 반영합니다. 쌍으로 배치하면 이 병들은 전통 혼례 풍습을 대표하는 쌍희(雙喜)의 소중한 상징을 연상시킵니다. 이 디자인은 문화 유산을 기릴 뿐만 아니라 사용자 경험을 향상시키며, 편리한 취급을 위한 독특한 인체공학적 구조를 제공합니다.

The Recognition

About the A' Design Award 철상

Xijiu Liquor 주류 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Xijiu Liquor 주류 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Xijiu Liquor 주류 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8