Taishun Design Competition 이벤트 비주얼 아이덴티티 by Zhejiang Gongshang University

Taishun Design Competition 이벤트 비주얼 아이덴티티 by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2024

Taishun Design Competition 이벤트 비주얼 아이덴티티

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award 은상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #152934

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition 이벤트 비주얼 아이덴티티

타이순 디자인 공모전은 타이순현에서 개최된 문화·창의 디자인 공모전을 위해 제작된 비주얼 아이덴티티입니다. 이 디자인은 지역 주민들이 이 지역의 수많은 강을 건널 때 이용하는 징검다리인 '딩부(碇步)'에서 영감을 얻었습니다. 여러 세트의 확장된 입체적 선들이 구성을 이루며, 산과 다리, 용춤 등 타이순을 상징하는 시각적 기호를 담아냅니다. 초록색에서 흰색으로 이어지는 그라데이션은 도시의 색채를 반영합니다. 이 아이덴티티는 타이순의 현대적인 이미지를 제시하며, 학생과 디자이너들의 관심을 이끌어내는 것을 목표로 합니다.

The Recognition

About the A' Design Award 은상

Taishun Design Competition 이벤트 비주얼 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Taishun Design Competition 이벤트 비주얼 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Taishun Design Competition 이벤트 비주얼 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao