Haiyan Smart Home Competition 브랜드 아이덴티티 by Zhejiang Gongshang University

Haiyan Smart Home Competition 브랜드 아이덴티티 by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2025

Haiyan Smart Home Competition 브랜드 아이덴티티

by Zhejiang Gongshang University

Client: Haiyan County People's Government

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #152972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Haiyan Smart Home Competition 브랜드 아이덴티티

하이옌 스마트홈 공모전은 하이옌현에서 열린 문화·창의 디자인 행사를 위해 개발된 브랜드 아이덴티티이다. 메인 비주얼은 회전하며 비틀린 입체적인 집 형태를 활용한다. 변화하는 형상은 스마트 기술이 가정 생활에 가져오는 변화와 재구성을 표현한다. 기술에서 영감을 받은 색채가 주제를 뒷받침한다. 그래픽은 벡터 아트워크로 제작되어 어떤 크기에서도 선명함을 유지하며, 다양한 매체에서 여러 방향으로 비틀린 형태로 전개된다. 적용 범위는 공간 설치물, 포스터, 브로치, 컵 등을 포함한다.

The Recognition

About the A' Design Award 동상

Haiyan Smart Home Competition 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Haiyan Smart Home Competition 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Haiyan Smart Home Competition 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensions & Packaging: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Tags: Smart home, visual image design, technology and home, reconstruction, twisted extension
Production Technology: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Design Challenge: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Research: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiration: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Project Duration: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Operation Flow: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Kan Zhao