CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티 by Zhejiang Gongshang University

CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티 by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2024

CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티

by Zhejiang Gongshang University

Client: CZBank

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티

CZBank 청년 스피치 콘테스트는 CZBank가 젊은 참가자들을 위해 매년 개최하는 스피치 행사를 위해 제작된 메인 비주얼 아이덴티티이다. 콘테스트의 주제는 뿌리처럼 문화를 계승하고 더 나은 미래를 창조한다는 것이다. 디자인은 스피치 마이크와 나무 뿌리를 입체적인 선의 형태로 결합했다. 서로 얽힌 형태와 투명한 소재는 문화유산의 전승을 표현한다. 이 비주얼은 행사 포스터, 스피치 행사장, 옥외 홍보물까지 확장 적용되어 미디어, 라이브 스트리밍, 현장 활용에 모두 적합하다.

The Recognition

About the A' Design Award 동상

CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. CZBank Youth Speech Contest 이벤트 비주얼 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao