Loading 주얼리 쇼룸 by Zhe Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2024

Loading 주얼리 쇼룸

by Zhe Huang

Client: Fujian Zhengnan Construction Engineering design Co., LTD

A' Design Award 은상 Winner in 인테리어 Category

16,932

Verified Award Winner

Verify Award Status for #153328

View at A' Design Award Press Release Award Badge

Colors

The Design

About Loading 주얼리 쇼룸

로딩(Loading)은 중국 푸저우에 위치한 주얼리 쇼룸이다. 높이 5.5미터의 공간은 솟아오르고 가라앉은 기하학적 형태를 통해 그 구조가 재편성되었다. 원형과 직사각형의 형태가 전시 공간과 서비스 공간을 구분하며, 곡선의 선들이 실내 전체를 가로질러 흐른다. 대부분의 자재는 철거된 프로젝트에서 재사용한 것으로, 폐기물을 줄이고 비용을 절감했다. 유리 블록은 간접 조명과 불규칙한 벽면을 만들어내어, 건물이 마치 빛으로 만든 선물 상자처럼 보이게 한다. 이 프로젝트의 목표는 전통적인 주얼리 쇼룸의 방식을 편안하고 열린 공간으로 대체하는 것이었다.

The Recognition

About the A' Design Award 은상

Loading 주얼리 쇼룸, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Loading 주얼리 쇼룸, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Loading 주얼리 쇼룸, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensions & Packaging: This project does not use too special materials, many of them are converted from waste materials.
Tags: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Production Technology: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Design Challenge: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Research: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Project Duration: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Operation Flow: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Image Credits: Photographer Zhou Yuedong 2021.