Eidon Avec 맥주 패키지 by Lin Zhang and Chengbin Jiang

Eidon Avec 맥주 패키지 by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2024

Eidon Avec 맥주 패키지

by Lin Zhang and Chengbin Jiang

Client: China Qingdao Eidon Avec Beer Ltd.

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Eidon Avec 맥주 패키지

Eidon Avec은 네 가지 크래프트 맥주 테이스팅 시리즈를 위해 제작된 기프트 박스 세트입니다. 이 세트는 높이 250밀리미터의 알루미늄 보틀 4병을 길이 420밀리미터, 높이 270밀리미터, 깊이 130밀리미터의 외부 상자에 담고 있습니다. 각 맥주마다 하나씩, 총 네 점의 오리지널 일러스트레이션을 손으로 그린 뒤 디지털로 완성했습니다. 이 작품들은 유럽의 전설과 양조 기술에서 영감을 받은 신화적 서사를 공유합니다. 큰 보틀 포맷은 생생한 이미지를 표현할 수 있는 공간을 제공합니다. 또한 이 세트는 축제 기간의 선물용으로도 적합합니다.

The Recognition

About the A' Design Award 동상

Eidon Avec 맥주 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Eidon Avec 맥주 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Eidon Avec 맥주 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensions & Packaging: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tags: Craft beer design，China design，illustration design
Production Technology: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Design Challenge: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Research: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiration: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Project Duration: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Team Members: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng