South China Book Festival 전시 디자인 by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 트레이드쇼 건축, 인테리어 및 전시 디자인 Competition Category.
철트레이드쇼· 2024
South China Book Festival 전시 디자인
by Muchuan Xu, Junjie Li and Dongxi He
Client: The Guangzhou Academy of Fine Arts & Vantree Design
A' Design Award 철상 Winner in 트레이드쇼 Category
- 21,187
- Verified Award Winner
- Verify Award Status for #154185
The Design
About South China Book Festival 전시 디자인
남중국 도서 축제(South China Book Festival)는 광저우에서 열린 공공 문화 행사를 위해 기획된 전시 디자인이다. 전시 구역은 9,050제곱미터 규모로 단 이틀 만에 조성되었다. 재활용 가능한 모듈형 구조물과 디지털 인터랙티브 장비가 실제 공간과 가상현실을 결합한다. 공간 배치는 진가사(陳家祠)에서 착안한 삼진삼문오실(三進五室)의 질서를 따른다. 여섯 개의 테마 구역은 각기 다른 꽃과 색채로 구분된다. 열린 시야와 접근이 용이한 통로가 모든 구역을 하나의 연속된 독서 동선으로 연결한다.
The Recognition
About the A' Design Award 철상
South China Book Festival 전시 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. South China Book Festival 전시 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. South China Book Festival 전시 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Team Members
- Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen - Image Credits
- Copyrights belong to Vantree Design, 2023.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
