Blooming Flowers Seeking 화장품 선물 상자 by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2024
Blooming Flowers Seeking 화장품 선물 상자
by Hangzhou Maogeping Technology Co., Ltd
Client: Hangzhou Maogeping Technology Co., Ltd
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Blooming Flowers Seeking 화장품 선물 상자
'블루밍 플라워 시킹(Blooming Flowers Seeking)'은 중국 전통문화와 고궁박물원 소장품에서 영감을 받은 화장품 선물 상자이다. 케이스는 자기처럼 흰 시트 소재로 제작되었으며, 금박으로 테두리를 두른 육각형 용 문양을 담고 있다. 궁궐 고양이, 나비, 복숭아꽃 모티프가 세트 전체를 장식한다. 립스틱과 마스카라 용기에는 입체적인 엠보싱 패턴을 적용해 미끄러짐과 지문을 방지한다. 서랍식 내부를 열면 구름과 파도 문양이 그려진 두루마리가 드러난다. 내장 거울과 가죽 손잡이는 상자를 손쉽게 휴대할 수 있도록 해준다.
The Recognition
About the A' Design Award 은상
Blooming Flowers Seeking 화장품 선물 상자, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Blooming Flowers Seeking 화장품 선물 상자, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Blooming Flowers Seeking 화장품 선물 상자, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
- Dimensions & Packaging
- product dimensions, 215 mm x 220 mm x 295 mm
- Tags
- Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
- Production Technology
- These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
- Design Challenge
- Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
- Research
- With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
- Inspiration
- This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
- Project Duration
- The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
- Operation Flow
- The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
- Team Members
- Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li
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