Itsso Slimtissue 티슈 패키지 by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2024
Itsso Slimtissue 티슈 패키지
Client: Itsso Slimtissue
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Itsso Slimtissue 티슈 패키지
Itsso Slimtissue는 슬림한 원통형 보디를 지닌 프리미엄 미용 티슈 패키지이다. 그 형태는 대나무에서 영감을 받아, 줄기처럼 가늘고 긴 몸체와 곡선형 뚜껑으로 구성된다. 본체는 특수지로 제작되어 360도 전면에 인쇄가 가능하므로 브랜드를 선명하게 표현할 수 있다. 티슈는 100퍼센트 대나무 펄프를 사용한 2겹 구조이다. 패키지는 가볍고 슬림하여 휴대가 간편하며 자동차 컵홀더에도 꼭 맞는다. 티슈를 다 쓴 뒤에는 케이스를 수납함이나 연필꽂이 등 50가지 이상의 방식으로 재활용할 수 있다.
The Recognition
About the A' Design Award 은상
Itsso Slimtissue 티슈 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Itsso Slimtissue 티슈 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Itsso Slimtissue 티슈 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
- Dimensions & Packaging
- Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
- Tags
- Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
- Production Technology
- The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
- Design Challenge
- Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.
It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props. - Research
- Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
- Inspiration
- Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders. - Project Duration
- This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
- Operation Flow
- A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
- Team Members
- Creative Director and Brand Manager, Hyung-woo Park
- Image Credits
- Joint Creative Co., LTD. 2023
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