Shangfang Large Seal Script 블록 세트 by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script 블록 세트 by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 완구, 게임 및 취미 제품 디자인 Competition Category.

철완구· 2024

Shangfang Large Seal Script 블록 세트

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

A' Design Award 철상 Winner in 완구 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script 블록 세트

상방대전(上方大篆)은 어린이를 위한 교육용 블록 세트이다. 이 디자인은 중국의 성씨를 다룬 고전 학습서인 『백가성』에서 영감을 얻었다. 중국의 성씨 문자는 고대 서체인 상방대전체로 표현된다. 블록들은 중국의 전통 결구 기법인 장부맞춤(모르타이스 앤 테논) 방식으로 결합된다. 다양한 종류와 크기의 기본 블록과 연결부재가 각 글자의 획에 따라 조합된다. 부품은 재활용이 가능한 성형 소재인 ABS로 제작되었다.

The Recognition

About the A' Design Award 철상

Shangfang Large Seal Script 블록 세트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Shangfang Large Seal Script 블록 세트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Shangfang Large Seal Script 블록 세트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, puzzle, text, culture, splicing
Production Technology: The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
Design Challenge: Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
Research: The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
Inspiration: Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
Project Duration: The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
Operation Flow: Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
Team Members: Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang