Sheng Ming Yue 월병 선물 상자 by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2024
Sheng Ming Yue 월병 선물 상자
by Hu Wan, Li Jianpeng and Shi Xiaoxia
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award 동상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #154809The Design
About Sheng Ming Yue 월병 선물 상자
추석 동안 선물용 및 개인 소비용으로 사용되는 월병이지만, 포장이 점점 더 사치스럽고 낭비적으로 변해감에 따라 팀은 의식적으로 더욱 컴팩트하고 친환경적인 월병 선물 상자를 디자인했습니다. 승명월(Sheng Ming Yue)은 바다 위로 떠오르는 밝은 달을 형상화하며 중국인들의 재회와 아름다운 것들에 대한 그리움을 표현하고, 고품질의 선물 특성을 유지하면서 중국 전통 문화의 품격과 깊이를 담아냅니다. 이 디자인의 목표는 지속 가능한 라이프스타일을 촉진하면서 고품질이면서도 합리적인 가격으로 명절을 기념할 수 있는 방법을 제공하는 것입니다.
The Recognition
About the A' Design Award 동상
Sheng Ming Yue 월병 선물 상자, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Sheng Ming Yue 월병 선물 상자, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Sheng Ming Yue 월병 선물 상자, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Team Members
- Hu Wan
Li Jianpeng
Shi xiaoxia - Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
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