Botaniera Original Firming Essence 스킨케어 패키지 디자인 by Chun Xue Creative Design

Botaniera Original Firming Essence 스킨케어 패키지 디자인 by Chun Xue Creative Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2024

Botaniera Original Firming Essence 스킨케어 패키지 디자인

by Chun Xue Creative Design

Client: Botaniera (Hangzhou) Health Science and Technology Co., Ltd.

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #156437

View at A' Design Award Press Release Award Badge

Colors

The Design

About Botaniera Original Firming Essence 스킨케어 패키지 디자인

보타니에라 오리지널 퍼밍 에센스(Botaniera Original Firming Essence)는 민감성 피부를 위한 페이셜 에센스의 스킨케어 패키지 디자인이다. 42 x 42 x 133밀리미터 크기의 프로스티드 보틀은 주요 성분인 석곡(덴드로비움)의 형태를 따른다. 원통형 보디에는 녹색 투명 소재의 중앙 링이 적용되었으며, 불규칙하면서도 매끄럽게 흐르는 능선 형태의 라인이 위를 향해 감아 오르며 자라는 식물의 성장을 연상시킨다. 노란색과 녹색의 그라데이션은 줄기와 잎을 상징한다. 오목한 링은 편안한 그립감을 제공하고, 진공 펌프는 공기 유입을 차단하며 사용량을 일정하게 조절한다.

The Recognition

About the A' Design Award 동상

Botaniera Original Firming Essence 스킨케어 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Botaniera Original Firming Essence 스킨케어 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Botaniera Original Firming Essence 스킨케어 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This essence is formulated for individuals with sensitive skin. The innovative packaging of the product takes inspiration from the growth form of Dendrobium, the core ingredient of the essence, and showcases the aesthetic, conveying the benefits of antiageing qualities, as well as care for the skin. The shape of a column with a centre ring imitates the growing of Dendrobium that along the support by employing irregular and smooth chine lines, which echoes the vitality of the natural plants.
Dimensions & Packaging: product dimensions, 42 mm x 42 mm x 133 mm
Tags: Essence Packaging, Dendrobium Element, Spiral Structure with Centre Ring, Minimalist Aesthetics, Vacuum Pump Structure
Production Technology: The frosted bottle features a gradient of yellow and green hues, complemented by a green transparent centre ring structure. The frosted material imparts a delicate touch and presents a soft visual effect when exposed to light. The combination of colours and textures results in a visually harmonious effect that corresponds with the efficacy of the product.
Design Challenge: The design team faced the challenge of incorporating the spiral form of Dendrobium into the product. To accomplish this, the team employed a simple design language, creating irregular and smooth chine lines in the centre ring structure. The artistic interpretation of plant growth showcases the coiled upward posture along the support of Dendrobium, highlighting its vitality. Additionally, the design retains the spiral momentum of the molecular chain while injecting a sense of technology.
Research: In the current era, many skincare brands prioritise demonstrating natural and scientific ingredients inherent in their products through packaging design to bolster consumer confidence in them. This packaging adeptly captures this trend by outlining the growth posture and appearance characteristics of Dendrobium. It effectively presents a visual representation of vitality and beauty while also conveying the dedication of the brand to employing natural and organic ingredients.
Inspiration: The Dendrobium is known for upward growth posture and remains coiled when dried for medicinal purposes. Inspired by this, the design team created a centre ring structure that simulates the multiple nodes of the Dendrobium, presenting the dynamics of growth posture with chine lines. The design features a gradient of yellow and green colours from the Dendrobium stem leaves, which provides users with a natural and vital visual experience, showcasing the natural and safe properties of the product.
Project Duration: The project was initiated in November 2022 and completed in January 2024 in Hangzhou over a period of one year and two months.
Operation Flow: The centre ring has a concave and undulating shape that offers a comfortable grip. Additionally, the design increases friction, preventing accidental dropping when used with wet hands. The design also makes it easier for users to unscrew the cap.
The vacuum pump structure has the ability to isolate air effectively, ensuring the safety of the essence and preserving the activity of the internal ingredients. It also facilitates precise control of dosage, reduces waste of internal materials.
Team Members: Yuzhi Zhang
YouPeng Sun
Bingyu Xu