Chen Di and Sun Sheng의 Moon and Chess 월병 포장

디자이너 Chen Di and Sun Sheng의 작품 Moon and Chess 월병 포장은(는) 매우 권위 있는 2024 A' Design Award 철상의 패키징 디자인 부문에서 탁월한 수상작입니다.

철패키징· 2024

Moon and Chess 월병 포장

디자이너: Chen Di and Sun Sheng

클라이언트: Jiangsu Huani Cultural and Creative Group Co., Ltd.

패키징 부문 A' Design Award 철상 수상작

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디자인

Moon and Chess 월병 포장 소개

'문 앤 체스(Moon and Chess)'는 중추절을 맞아 제작된 월병 선물 상자이다. 포장 디자인은 중국화 '고소번화도(姑蘇繁華圖)'의 모티프와 체스 문화를 결합했다. 파란색을 주색으로 하고 주황색을 보조색으로 사용하여 부드러운 선과 섬세한 패턴을 더했다. 외부 상자는 펼치면 테이블이 되고, 그 위에 내부 상자를 올려 차를 낼 수 있다. 테이블 상판을 뒤집으면 체스판이 드러나, 체스 기물을 배치해 게임을 즐길 수 있다. 재활용 가능한 소재와 방수 처리를 적용해 폐기물을 줄였다. 상자의 크기는 30 × 20 × 5센티미터이다.

수상 인정

A' Design Award 철상 소개

Moon and Chess 월병 포장, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Moon and Chess 월병 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Moon and Chess 월병 포장, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
치수 및 패키징: Length:30cm
Width:20cm
Height:5cm
태그: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
생산 기술: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
디자인 과제: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
연구: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
영감: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
프로젝트 기간: Time: 20230601-20230920
Address: Suzhou
운영 흐름: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
특허: none
팀원: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
이미지 출처: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.