Masafumi Nakada - Mizuno Corporation의 Multi Pocket Shorts Europe 러닝 쇼츠

디자이너 Masafumi Nakada - Mizuno Corporation의 작품 Multi Pocket Shorts Europe 러닝 쇼츠은(는) 매우 권위 있는 2024 A' Design Award 철상의 스포츠 용품, 피트니스 및 레크리에이션 장비 디자인 부문에서 탁월한 수상작입니다.

철스포츠 용품· 2024

Multi Pocket Shorts Europe 러닝 쇼츠

디자이너: Masafumi Nakada - Mizuno Corporation

클라이언트: Mizuno Corporation

스포츠 용품 부문 A' Design Award 철상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Multi Pocket Shorts Europe 러닝 쇼츠 소개

러닝에 필요한 모든 것을 하나의 쇼츠에 담은 제품으로, 스마트폰, 열쇠, 동전, 카드, 에너지 젤, 스낵바 등을 휴대하는 러너를 위해 개발된 러닝 쇼츠이다. 엉덩이 둘레에 360도 신축성 원단 포켓을 장착하여, 수납 및 포켓 내부에서 물건이 흔들리는 것을 방지하는 독창적이고 정교한 디자인을 구현했다. 중요한 물품을 안전하게 보관할 수 있도록 메시 내부에 특허받은 지퍼 포켓을 배치했다. 디자이너는 러너의 관점에서 이러한 문제를 해결하여 러닝 쇼츠의 새로운 표준을 제시하고자 한다.

수상 인정

A' Design Award 철상 소개

Multi Pocket Shorts Europe 러닝 쇼츠, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Multi Pocket Shorts Europe 러닝 쇼츠, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Multi Pocket Shorts Europe 러닝 쇼츠, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: -EVERYTHING FOR YOUR RUN IN ONE SHORTS-

A running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more.
Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket.
There is a patented zip pocket inside the mesh to store your important items.
We aim to make NEW STANDARD OF RUNNING SHORTS with this PROBLEM SOLUTION FROM A RUNNER'S PERSPECTIVE.
치수 및 패키징: This product is made from at least 50% recycled polyester fibres.
MATERIAL(Body 88%Polyester, 12%Elastane)(Waist 84%Polyester, 16%Elastane)(Mesh pocket 77%Polyester, 23%Elastane)
SIZE(S, M, L, XL, XXL)
MEASUREMENT of M(Rise Length 25.8cm)(Inside Leg Length 15.5cm)(Waist 69.0cm)(Bottom Width 30.5cm)
태그: Multi Pocket Shorts
생산 기술: We decided that an approach to update the side pockets that are commonly used will not solve the runner's problem. By putting pockets all around the hip, we aimed to build storage and stability of items.
The pockets are equipped around the hip where you least feel the items shaking. You can utilize the 360 degree with the updated storage ability.
디자인 과제: The development of this running shorts was made by paying close attention to how it looks when runners wear it. We aimed for a pocket design that would hide under jackets and t-shirts so that the 360 degree pocket would not stand out.
연구: We made depth interview with more than 100 runners in 4 countries. Italy and France as leaders of trend, Japan and Thailand as leaders of global warming. 95% run with at least 1 item. 65% run with key(No.1) and 50% run with smartphone(No.2).
These are the details of what they said. -I have many belongings during the run. Number of pocket and size of pocket are not enough. -If I put smartphone in the side pocket of running shorts, it's bounding during the run and so uncomfortable.
영감: Focused on the running characteristic of MOVING WITH ITEMS IN POCKETS. Since not many sports are played with ITEMS IN POCKETS, each sports brand has not deeply investigated in the development of it.

As a result of hearing runner's opinions, we found out that runners feel stressed with NOT HAVING ENOUGH SPACE TO CARRY ITEMS or ITEMS SHAKING IN POCKETS.

Considering GLOBAL WARMING and ADVANCE OF TECHNOLOGY, runners who run with their drinks and smartphones will increase.
프로젝트 기간: This Multi Pocket Shorts Europe is ver.2 of Multi Pocket Shorts series.
In 2018, we launched Multi Pocket Shorts ver.1 in Japan. We are currently expanding the recognition of ver.1 as a RUNNING SHORTS THAT SOLD EVERY 80 SECONDS. Ver.1 also got 2022 GOOD DESIGN AWARD in Japan as attached link.
In Feb 2024, we will launch ver.2 in Europe which is Multi Pocket Shorts Europe.
To adjust to European market, it has below specialities which ver.1 didn't have.
Multi Pocket Shorts Europe is made from recycled polyester fibres. And it has zip pocket and inner brief which were requested by European runners.
운영 흐름: -It is built to suppress the movement of items by reducing the unnecessary space in pockets. The 360 degree pockets are divided into 7 different sizes so runners can choose which pocket to use depending on the size of their belongings. By using stretch fabric on the pockets, it is designed to change shape according to the size of items.
-It is built to suppress the shake by attaching items inside pockets closely to the body. The pocket is made with a slightly tight silhouette, but by adopting a stretch fabric, runners can wear it by stretching the fabric.
특허: PATENT of zip pocket in stretch mesh pocket
No.(7107990)
Holder(Mizuno Corporation)
Year(2022)
Jurisdiction(Japan)
이미지 출처: Mizuno Corporation