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Darkness and Light 포스터 by Chihiro Otsuki

Darkness and Light 포스터 by Chihiro Otsuki is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.


동그래픽· 2024

Darkness and Light 포스터

by Chihiro Otsuki

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Darkness and Light 포스터

'어둠과 빛(Darkness and Light)'은 일본 고전문학 전시를 위해 제작된 포스터이다. 이 포스터는 옻칠 공예와 유화, 자연과 인간, 고전과 현대의 양식을 하나로 결합한다. 타이포그래피는 두 작가의 작품과 연구소가 소장한 고전 문헌을 서로 이어준다. 인쇄물의 규격은 515×728밀리미터이며, 국제산림관리협의회(FSC) 인증 용지에 식물성 잉크를 사용한 UV 오프셋 인쇄 방식으로 제작되었다. 이 디자인은 고전 문화와 서적이 오늘날의 예술적 표현을 어떻게 형성하는지를 보여준다.

The Recognition

About the A' Design Award 동상

Darkness and Light 포스터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Darkness and Light 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Darkness and Light 포스터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The poster design blends elements like lacquer art with oil painting and nature with humanity, combining classic and modern styles. It illustrates the convergence of books, literature, and art, showcasing the vast potential of classical culture and art. The design captures the essence of classical themes as interpreted by two artists, highlighting the deep influence of classical culture in their artistic expression.
Dimensions & Packaging
Width 515 x Height 728 mm
UV offset printing, Vegetable ink, Forest Stewardship Council
Production Technology
They have developed a graphic design centered around typography that multidimensionally leverages both the artworks created by two artists and the classical texts held by the National Institute of Literature Research. The poster, while maintaining its function as printed material, uses special ink and paper that demonstrate consideration for the environment. As a result, it not only fulfills its role as a poster but also reflects a high level of consideration in projects related to national involvement.
Inspiration
The project is a residency program conducted by the National Institute of Japanese Literature, a research institute that seeks out and researches classical books, which are the life, spirit, and cultural heritage of Japan, and makes them available to the public both in Japan and abroad.
Project Duration
The project was launched in 2017 to open up the collection of classical books and the network of specialists cultivated by the National Institute of Japanese Literature to non-researchers. The exhibition was part of that project, inviting two artists and being held for one week from January 11 to January 17.
Operation Flow
The poster is a special design that combines old-fashioned lacquer art and modern oil painting, nature and humanity. It presents a harmonious blend of old and modern styles, illustrating the integration of books, literature, and art. This design reflects the artists' contemplation on ancient stories and themes, clearly demonstrating the significant influence of traditional culture on their artwork.

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