Cala di Seta 932 와인 라벨 by Giovanni Murgia

Cala di Seta 932 와인 라벨 by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2024

Cala di Seta 932 와인 라벨

by Giovanni Murgia

Client: Cala di Seta

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Cala di Seta 932 와인 라벨

이 프로젝트는 1932년에 설립된 이 와이너리의 유산을 전하기 위해 우아하고 현대적이며 미니멀한 디자인을 만드는 것을 목표로 하며, 혁신의 가치와 대지에 뿌리내리는 것의 중요성 사이의 균형을 담고 있습니다. 이러한 조합은 매우 매력적인 시각적 라벨 디자인을 통해 전달됩니다. 라벨은 Avery Dennison의 Fasson Cotton과 같은 종이와 골드 포일 및 메탈릭 팬톤과 같은 마감 처리로 제작되어, 이 와이너리의 명성과 와인 제조 전통을 전할 수 있는 프로젝트를 완성했습니다.

The Recognition

About the A' Design Award 동상

Cala di Seta 932 와인 라벨, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Cala di Seta 932 와인 라벨, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Cala di Seta 932 와인 라벨, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags: wine, label design, debossing, hystoric
Production Technology: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents: Copyrights belong to Cantina di Calasetta
Team Members: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene