Feng Ya Wu Zhen 세라믹 스피커 by Yang Chao, Chen Zilong and Xiang Yang

Feng Ya Wu Zhen 세라믹 스피커 by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 오디오 및 음향 장비 디자인 Competition Category.

동오디오 제품· 2024

Feng Ya Wu Zhen 세라믹 스피커

by Yang Chao, Chen Zilong and Xiang Yang

Client: Tongxiang research institute communication university of zhejiang

A' Design Award 동상 Winner in 오디오 제품 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Feng Ya Wu Zhen 세라믹 스피커

'펑야우전(風雅烏鎮)'은 중국 저장성의 물의 마을 우전에서 영감을 받은 세라믹 스피커이다. 70 x 70 x 70밀리미터의 콤팩트한 본체는 퉁샹 지역의 고건축을 형상화했다. 각 스피커는 1,300도에서 수작업으로 소성되어 제품마다 색상이 미묘하게 다르다. 전통 수묵화 대신 현대적인 그래픽 구성을 사용해 지역 문화를 표현했다. 외부 패키지는 무광 코팅지에 벨벳 내장재를 적용했으며, 질감이 살아 있는 음표 요소와 점자를 엠보싱 인쇄로 담아냈다.

The Recognition

About the A' Design Award 동상

Feng Ya Wu Zhen 세라믹 스피커, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Feng Ya Wu Zhen 세라믹 스피커, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Feng Ya Wu Zhen 세라믹 스피커, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Production Technology: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Design Challenge: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Research: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiration: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Project Duration: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Operation Flow: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Team Members: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Image Credits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang