동 패키징 · 2024
Grumpy Bums 키즈 베이킹 키트
- A' Design Award 동상 2024 in 패키징
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,738
- Verification code 739047B036 · Verify this award
Colors
About Grumpy Bums 키즈 베이킹 키트
에이전시는 브랜드의 이점을 완벽하게 요약하는 'Sweet Victory'라는 브랜드 제안을 개발했습니다. 승리의 언어를 구축했습니다. 전략적인 언어 아이덴티티와 내러티브를 바탕으로 재미있는 비주얼 아이덴티티를 구축하고, Grumpy Bums 브랜드 마스코트 일러스트를 제작하며, 제품 패키징과 디지털 자산을 디자인했습니다. 건전함, 함께함, 그리고 부담 없음이라는 브랜드의 핵심 가치를 바탕으로, 에이전시는 베이킹을 통해 가족을 하나로 모으는 매력적이고 즐거운 경험이 되도록 패키징을 개발했습니다.
About the A' Design Award 동상
Grumpy Bums 키즈 베이킹 키트, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Grumpy Bums 키즈 베이킹 키트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Grumpy Bums 키즈 베이킹 키트, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- The no-added-sugar kids’ treat that’s satisfyingly sweet.
Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.
Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets - Dimensions & Packaging
- Box dimensions are as follows:
140 x 200 x 35MM - Tags
- HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
- Production Technology
- All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
- Design Challenge
- Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
- Research
- Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.
We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere. - Inspiration
- Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.
Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones. - Project Duration
- The project started in July 2021 and was completed in January 2022 in Sydney Australia
- Operation Flow
- The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
