Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템 by Li Tiebin

Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템 by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2024

Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템

by Li Tiebin

Client: Harbin Engineering University

A' Design Award 은상 Winner in 그래픽 Category

108,522
Verified Award Winner
Verify Award Status for #158079

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템

이 디자인은 학교의 70년 발전사를 성공적으로 보여줍니다. 데이터 연구와 캠퍼스 조사를 통해 토템을 활용하여 내러티브 스토리라인을 표현하는 혁신적인 방법을 채택했습니다. 학교의 역사 문화와 과학 연구 기술 요소를 통합하였으며, 이미지를 심볼로 단순화하고 재구성하여 메시지를 전달합니다. 물결선과 결합하여 장엄한 70 로고를 형성하고, 디자인 커뮤니케이션의 가독성을 향상시킵니다. 이는 학교의 독특한 매력과 뛰어난 성과를 세계에 선보입니다.

The Recognition

About the A' Design Award 은상

Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Heu 70th Anniversary 로고 및 비주얼 아이덴티티 시스템, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.