Park Lane Complex 판매 센터 (분양 홍보관) by Nic Lee

Park Lane Complex 판매 센터 (분양 홍보관) by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2024

Park Lane Complex 판매 센터 (분양 홍보관)

by Nic Lee

Client: China Resources Land Co.Ltd

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Park Lane Complex 판매 센터 (분양 홍보관)

파크 레인 콤플렉스(Park Lane Complex)는 중국 둥관에 위치한 연면적 2,400제곱미터 규모의 분양 홍보관이다. 실내 공간은 공간의 깊이가 곧 부(富)를 표현하던 11세기 중국 정원에서 영감을 얻었다. 아치형 다리나 정자와 같은 전통 요소를 그대로 재현하는 대신, 실내를 층층이 쌓이고 서로 겹쳐지는 볼륨으로 분할하여 점진적으로 전개되는 감각을 만들어냈다. 녹색, 청록색, 파란색 계열의 석재 표면은 산의 질감을 연상시키며, 회색과 흰색 톤은 외부의 녹음을 반영한다. 여러 갈래의 동선을 통해 서로 다른 위치와 높이에서 공간을 조망할 수 있다.

The Recognition

About the A' Design Award 동상

Park Lane Complex 판매 센터 (분양 홍보관), 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Park Lane Complex 판매 센터 (분양 홍보관), 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Park Lane Complex 판매 센터 (분양 홍보관), 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This large-scale project strategically positioned near a subway exit and central park aims to meet future commercial needs while blending into the urban landscape. Ground-level floors are indented to create pedestrian space, while indoor volumes are stacked flexibly. Departing from linear pathways, the design emphasizes experiential flow over efficiency.
Dimensions & Packaging: Project Area: 2400 square meters
Tags: sales center, large-scale development, garden, indoor architecture, marble
Production Technology: In terms of materials, the texture of the stone symbolizes rugged mountains, emitting shades of green, teal, and blue in an orderly yet casual arrangement. The complementary hues of gray, white, and various greens echo the overall tones of outdoor greenery winding through the architectural gaps. In detailing, stone joints are carefully treated, with facades blending concave and convex techniques at corners to embed custom wall lights, all reflecting a restrained elegance down to the last detail.
Design Challenge: Before catering to the demands of luxurious living at the top, we believe that in contemporary values, "balance" holds more significance than "luxury". Rather than superficially adorned symbolism, we should delve into the underlying taste of "luxury", nurturing cultural mechanisms from the past to enrich modern spaces through design.
Research: The project is intended to operate for a decade and then be handed over for sustainable community use. The developer also plans to incorporate green belts to connect the streets, balancing the ratio of nature to civilization. Rather than focusing solely on contemporary aesthetic symbolism, we believe in delving into the underlying taste of "luxury" and exploring the mechanisms of preserving and enriching culture from the past, integrating them into modern spaces through design.
Inspiration: Taking cues from 11th-century Chinese gardens, where spatial essence represented wealth's depth, our design recreates their meandering visual atmosphere. Space is divided into multiple volumes, overlapped and stacked to create a sense of progression. Even void areas showcasing scale are angled to avoid complete vertical penetration. This approach establishes a refined cultural hub, blending tradition with contemporary adaptability.
Project Duration: Located in Dongguan, China, this project is started in January 2022 and completed in May 2023.
Operation Flow: Even stationary architecture can accommodate user behavior flexibly. Paths are not limited to one; the same space can be appreciated from various positions and heights, offering the joy of exploration and discovery, akin to the pleasures found in gardens.
Image Credits: Photographer Vincent Wu