Satine Fresh Milk 우유 패키징 by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2024

Satine Fresh Milk 우유 패키징

by Pesign

Client: Yili Group

A' Design Award 동상 Winner in 패키징 Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk 우유 패키징

사틴 프레시 밀크(Satine Fresh Milk)는 신선 우유 제품을 위한 한정판 패키지 디자인이다. 용기는 우유통 형태로 제작되었으며, 분해성 PE 플라스틱을 소재로 사용했다. 그래픽은 전통적인 새해 상징인 상서로운 구름과 꽃에 둘러싸인 용머리를 모티프로 구성되었다. 전통 창문 공예(전지 문양)에서 영감을 받은 타공 기법으로 섬세한 문양을 구현했다. 우유를 다 마신 후에는 아이들이 사탕을 담는 복주머니, 야간 조명, 또는 명절 등불로 재사용할 수 있다. 이러한 재사용 방식은 폐기물을 줄이고 명절 패키지의 수명을 연장한다.

The Recognition

About the A' Design Award 동상

Satine Fresh Milk 우유 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Satine Fresh Milk 우유 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Satine Fresh Milk 우유 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua