Xilin Gol Cheese 치즈 패키지 디자인 by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.
철패키징· 2024
Xilin Gol Cheese 치즈 패키지 디자인
by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
Client: Xilin Gol League Brand Building Promotion Centre
A' Design Award 철상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #158922The Design
About Xilin Gol Cheese 치즈 패키지 디자인
시린궈러 치즈(Xilin Gol Cheese)는 시린궈러 초원에서 생산된 치즈 제품을 위한 패키지 디자인이다. 정육면체 형태의 상자는 상단과 하단에서 여닫을 수 있다. 외부 케이스는 종이와 플라스틱으로 제작되었으며, 몽골 전통 가옥인 게르 모양으로 타공된 패턴이 적용되었다. 앞뒷면의 투명 시트에는 치즈 가족을 표현한 일러스트 캐릭터가 인쇄되어 있다. 양 측면의 패턴과 텍스트는 활판 인쇄 기법으로 표현되었다. 내부 케이스는 불투명한 종이로 제작되어 초원 풍경 일러스트가 담겨 있다. 이 디자인은 몽골 문화와 현대 그래픽 아트를 결합한 결과물이다.
The Recognition
About the A' Design Award 철상
Xilin Gol Cheese 치즈 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Xilin Gol Cheese 치즈 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Xilin Gol Cheese 치즈 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
- Dimensions & Packaging
- Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm - Tags
- Cheese, Food, Packaging Design, Branding, Products
- Production Technology
- Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
- Design Challenge
- How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
- Research
- Interpersonal Design Theory, Anthropomorphic Design
- Inspiration
- Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
- Project Duration
- The project was completed in Hangzhou, China, on October 10, 2023.
- Operation Flow
- The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
- Team Members
- Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin - Image Credits
- Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
