Eastroc Amla Juice 음료 패키징 by Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice 음료 패키징 by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2024

Eastroc Amla Juice 음료 패키징

by Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

A' Design Award 철상 Winner in 패키징 Category

13,825

Verified Award Winner

Verify Award Status for #159061

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastroc Amla Juice 음료 패키징

이스트록 암라 주스(Eastroc Amla Juice)는 과일 주스 음료를 위한 패키지 디자인이다. 패키지는 부드러운 초록빛 톤을 주조색으로 삼아 암라 열매 본연의 색을 반영하는 동시에, 입안을 산뜻하게 하고 소화를 돕는 음료의 효능을 연상시킨다. 세 개의 점은 병목과 종이 상자에 연속적인 레이스 패턴으로 배열되어 진열대 위에서의 시각적 존재감을 확장한다. 확대된 암라 열매 이미지는 라벨 전면에 엇갈리게 배치되어 시선을 끌고 높은 과즙 함량을 나타낸다. 주스는 원통형 PET 보틀에 담기며, 보틀 전면에는 친환경 잉크로 인쇄된 라벨이 적용되었다.

The Recognition

About the A' Design Award 철상

Eastroc Amla Juice 음료 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Eastroc Amla Juice 음료 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Eastroc Amla Juice 음료 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions & Packaging: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tags: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Production Technology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Design Challenge: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Research: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiration: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Project Duration: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operation Flow: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Team Members: Yilin Lu, Zijun Liu,Jianchao Chen