Hangzhou Scenery 생수 패키지 디자인 by Peng Guozhi

Hangzhou Scenery 생수 패키지 디자인 by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2024

Hangzhou Scenery 생수 패키지 디자인

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery 생수 패키지 디자인

항저우 풍경(Hangzhou Scenery)은 유리병을 기반으로 한 생수 패키지 시리즈이다. 병의 크기는 가로 60mm, 세로 60mm, 높이 210mm이며 용량은 318밀리리터이다. 날렵한 형태는 편안한 그립감을 제공한다. 플라스틱 대신 유리를 사용하여 병을 재사용할 수 있고 폐기물을 줄일 수 있다. 라벨은 열전사 인쇄 방식으로 제작되어 유리 표면의 넓은 면적을 감싼다. 일러스트레이션에는 중국 항저우의 명소인 서호, 대운하, 시시 국가습지공원 등이 담겨 있다.

The Recognition

About the A' Design Award 동상

Hangzhou Scenery 생수 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Hangzhou Scenery 생수 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Hangzhou Scenery 생수 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi