Atria Convergence Technologies 통신 모바일 애플리케이션 by Naseer Ahmed and Siva Teja Boddeti

Atria Convergence Technologies 통신 모바일 애플리케이션 by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 인터페이스, 인터랙션 및 사용자 경험 디자인 Competition Category.

은인터페이스· 2024

Atria Convergence Technologies 통신 모바일 애플리케이션

by Naseer Ahmed and Siva Teja Boddeti

Client: Act

A' Design Award 은상 Winner in 인터페이스 Category

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Atria Convergence Technologies 통신 모바일 애플리케이션

Atria Convergence Technologies는 통신 서비스 제공업체를 위해 제작된 모바일 애플리케이션 인터페이스입니다. 이 애플리케이션을 통해 고객은 서비스, 기기, 결제를 한곳에서 관리할 수 있습니다. 자주 이용하는 거래는 몇 단계 안에 처리되도록 배치하여 시간을 절약합니다. 명확한 정보 구조가 콘텐츠를 체계적으로 정리하여 개별 기능을 쉽게 찾을 수 있습니다. 콘텐츠는 사용자 행동에 맞춰 제공되며, 로열티 리워드가 지속적인 참여를 유도합니다. 신뢰를 구축하기 위한 보안 기능도 포함되어 있습니다. 모듈형 구조로 설계되어 추후 새로운 기능을 추가할 수 있습니다.

The Recognition

About the A' Design Award 은상

Atria Convergence Technologies 통신 모바일 애플리케이션, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Atria Convergence Technologies 통신 모바일 애플리케이션, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Atria Convergence Technologies 통신 모바일 애플리케이션, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
Dimensions & Packaging: not applicable
Tags: Digital Product design, Telecommunications, ACT, Customer App, Mobile App
Production Technology: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
Design Challenge: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
Research: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
Inspiration: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
Project Duration: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
Operation Flow: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
Team Members: Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair