Chongqing Bowchuang 자동차 대리점 인테리어 디자인 by Horace Davids Engineering Design

Chongqing Bowchuang 자동차 대리점 인테리어 디자인 by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2024

Chongqing Bowchuang 자동차 대리점 인테리어 디자인

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Chongqing Bowchuang 자동차 대리점 인테리어 디자인

충칭 보우창(Chongqing Bowchuang)은 중국 충칭에 위치한 총 건축 면적 25,000제곱미터 규모의 자동차 판매·서비스 매장 인테리어 디자인이다. 이 공간은 차량 전시 공간과 휴식 및 소셜 공간을 한데 모아, 고객이 대기 시간을 편안하게 보낼 수 있도록 했다. 디자인은 지역의 자연 경관과 문화를 참조하여, 나무 줄기를 닮은 기둥과 안개가 감도는 듯한 시각 효과를 구현했다. 아트리움에는 엘리베이터와 계단이 각 층을 연결한다. 폴리머 클레이, 경량 인조석 패널, 초박형 플렉시블 스톤 베니어를 사용해 천연석 사용량을 줄였다.

The Recognition

About the A' Design Award 은상

Chongqing Bowchuang 자동차 대리점 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Chongqing Bowchuang 자동차 대리점 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Chongqing Bowchuang 자동차 대리점 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang