Equia Keto Line 패키지 아이덴티티 by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패키징 디자인 Competition Category.
동패키징· 2024
Equia Keto Line 패키지 아이덴티티
Client: Colorcode Creative Agency
A' Design Award 동상 Winner in 패키징 Category
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- Verified Award Winner
- Verify Award Status for #159746
The Design
About Equia Keto Line 패키지 아이덴티티
에퀴아 케토 라인은 전통과 현대적 감각을 조화롭게 결합한 세련된 패키징으로, 아몬드 꽃과 세련된 패턴으로 장식되었으며 스팟 UV 디테일로 럭셔리한 터치를 더했습니다. 빈티지 스케치와 현대적 디자인이 융합되어 자연스러운 그린, 차분한 블루, 풍부한 골드로 자연에서 영감받은 느낌을 선사합니다. 티어 노치가 적용된 재밀봉 파우치와 매트 배경은 스팟 UV와 같은 특수 인쇄 효과를 구현하여 고급스러운 연출을 완성합니다. PET와 PE 투명 소재로 제작된 이 백은 무광과 유광 마감을 결합하여 제품을 최상의 상태로 보존합니다.
The Recognition
About the A' Design Award 동상
Equia Keto Line 패키지 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Equia Keto Line 패키지 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Equia Keto Line 패키지 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Dimensions & Packaging
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Tags
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
- Production Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Design Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Project Duration
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Operation Flow
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Patents
- Copyrights belong to Colorcode S.A.R.L #1961998, 2024
- Team Members
- Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation - Image Credits
- Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.
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