Catvas 고양이 스크래칭 보드 by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 반려동물 케어, 완구, 용품 및 동물용 제품 디자인 Competition Category.

철반려동물 케어· 2024

Catvas 고양이 스크래칭 보드

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award 철상 Winner in 반려동물 케어 Category

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Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas 고양이 스크래칭 보드

캣바스(Catvas)는 스크래칭을 파괴적인 행동에서 창의적인 과정으로 재해석한 새로운 반려동물 제품입니다. 반려인과 고양이가 함께 생활 공간을 공동 창작할 수 있는 기회를 제공합니다. 특별히 디자인된 이중 레이어 원단은 고양이의 스크래칭 행동을 통해 점진적으로 독특한 회화적 효과를 나타냅니다. 교체된 원단 스크래칭 패널은 더 이상 단순한 폐기물이 아닌, 고양이 삶의 흔적을 예술적으로 기록하고 보존하는 추억의 기념물로 남습니다.

The Recognition

About the A' Design Award 철상

Catvas 고양이 스크래칭 보드, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Catvas 고양이 스크래칭 보드, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Catvas 고양이 스크래칭 보드, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li