The Magic Ship Of The Orient 멀티미디어 영상 by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 공연 예술, 무대, 스타일 및 무대미술 디자인 Competition Category.
철공연 예술· 2024
The Magic Ship Of The Orient 멀티미디어 영상
by Liang Wu
Client: College of Fashion and Design,Donghua University
A' Design Award 철상 Winner in 공연 예술 Category
Verified Award Winner
Verify Award Status for #160054The Design
About The Magic Ship Of The Orient 멀티미디어 영상
이 작품은 동양적 문화 요소를 담은 무대 장면을 구성하여 중국 부채, 비파, 엔진을 결합해 거대한 우주선을 형상화했다. 영상은 3D 애니메이션, AIGC, 무안경 3D 기술을 활용해 관객이 시간 여행을 체험하도록 하며, 산수 풍경과 봉황, 중국 정원, 스쿠먼(石庫門), 상하이의 모습을 담아냈다. 패션쇼의 배경에서 디자이너는 AI로 생성한 거대한 애니메이션을 사용해 60명이 넘는 모델과 호응하도록 하여 의상의 디자인 요소를 반영했다. 이 작품은 가상과 현실의 요소를 통합하여 패션쇼를 한층 완성도 높게 보완한다.
The Recognition
About the A' Design Award 철상
The Magic Ship Of The Orient 멀티미디어 영상, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. The Magic Ship Of The Orient 멀티미디어 영상, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. The Magic Ship Of The Orient 멀티미디어 영상, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Dimensions & Packaging
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Tags
- Fashion show, Stage multimedia, AIGC, Digital art
- Production Technology
- Three-Dimensional Animation and AIGC
- Design Challenge
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Research
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inspiration
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Project Duration
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Operation Flow
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patents
- none
- Team Members
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Image Credits
- none
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