Tiago Russo and Katia Martins의 The Mulong 위스키 패키지 디자인

디자이너 Tiago Russo and Katia Martins의 작품 The Mulong 위스키 패키지 디자인은(는) 매우 권위 있는 2024 A' Design Award 금상의 패키징 디자인 부문에서 탁월한 수상작입니다.

금패키징· 2024

The Mulong 위스키 패키지 디자인

디자이너: Tiago Russo and Katia Martins

클라이언트: The Craft Irish Whiskey Co.

패키징 부문 A' Design Award 금상 수상작

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The Mulong 위스키 패키지 디자인 소개

물롱(Mulong)은 싱글 몰트 아이리시 위스키를 위한 패키지 디자인이다. 보틀과 프레젠테이션 박스는 중국의 갑진년, 즉 청룡(목룡)의 해에서 영감을 받았다. 마호가니 소재의 구성 요소는 위스키 숙성에 사용된 오크통을 상징하며, 금속 장식은 전통 중국 문양을 따른다. 보틀 상단은 사원 형태를 이루고 있으며, 마개는 정해진 문양에 맞추어 돌려야만 열린다. 숨겨진 열쇠로 박스를 열면 문과 슬라이딩 칸막이, 두 개의 서랍 안에 잔과 코스터, 액세서리가 담겨 있다. 이 디자인은 천천히 모습을 드러내며 점진적인 발견의 경험을 선사한다.

수상 인정

A' Design Award 금상 소개

The Mulong 위스키 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. The Mulong 위스키 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. The Mulong 위스키 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
치수 및 패키징: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
태그: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
생산 기술: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
디자인 과제: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
연구: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
영감: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
프로젝트 기간: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
운영 흐름: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
팀원: Tiago Russo
Katia Martins
이미지 출처: The Craft Irish Whiskey Co.