Fruit Bar 스낵 패키징 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2024

Fruit Bar 스낵 패키징

by Olha Takhtarova

Client: SOTB and D

A' Design Award 철상 Winner in 패키징 Category

15,600
Verified Award Winner
Verify Award Status for #160663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bar 스낵 패키징

Fruit Bar는 천연 스낵바 제품군을 위한 패키지 디자인이다. 이 스낵은 인공 첨가물 없이 견과류, 과일, 씨앗으로 만들어진다. 살구, 무화과, 자두, 대추야자, 멀티프루트 등 각 제품은 가로 140밀리미터, 세로 130밀리미터 크기의 패키지에 담긴다. 보라색, 주황색, 초록색, 파란색, 빨간색의 선명한 그러데이션이 진열대에서 각 제품을 구분해 준다. 일러스트로 표현된 캐릭터들은 각각의 과일을 상징하며 활력과 즐거움을 전달한다. 제품마다 개별 로고를 제작하여 빠른 인지를 돕고 브랜드에 친근한 이미지를 부여했다.

The Recognition

About the A' Design Award 철상

Fruit Bar 스낵 패키징, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Fruit Bar 스낵 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Fruit Bar 스낵 패키징, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.