은 패키징 · 2024
Kweichow Moutai Sanhua Flying Apsaras 바이주 패키지 디자인
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award 은상 2024 in 패키징
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 34,280
- Verification code B84E9B768A · Verify this award
Colors
About Kweichow Moutai Sanhua Flying Apsaras 바이주 패키지 디자인
구이저우 마오타이 싼화 페이톈(비천)은 중국 바이주(白酒) 증류주를 위한 패키지 디자인이다. 이 디자인은 둔황 벽화에 등장하는 비천(飛天) 모티프를 활용했으며, 이는 브랜드 상표에도 사용된 요소이다. 인물은 중국 고대 벽화 예술의 화풍으로 손수 그려졌고, 둔황 벽화 특유의 색채인 선명한 황색 바탕 위에 배치되었다. 상자는 오른쪽 측면에서 열리며, 내부에는 이중 구조의 구름 형상 장식이 병을 감싸고 있다. 병은 상단의 금속 마개를 통해 개봉된다. 상자는 종이로, 병은 세라믹과 금속으로 제작되었다.
About the A' Design Award 은상
Kweichow Moutai Sanhua Flying Apsaras 바이주 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Kweichow Moutai Sanhua Flying Apsaras 바이주 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Kweichow Moutai Sanhua Flying Apsaras 바이주 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
