Banquet Chinese Baijiu 주류 패키지 디자인 by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2024

Banquet Chinese Baijiu 주류 패키지 디자인

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Banquet Chinese Baijiu 주류 패키지 디자인

반켓(Banquet)은 중국 증류주인 백주를 위한 패키지 디자인이다. 병은 세라믹으로 제작되었으며 그 형태는 중국 전통 화병에서 착안했다. 하늘색은 송대 여요(汝窯) 자기를 연상시키고, 미니멀한 형태는 송대의 미학을 따른다. 뚜껑은 합금으로 만들어졌으며 중앙에는 '연(宴)'을 뜻하는 한자가 새겨져 있다. 병의 크기는 87 x 87 x 305밀리미터이며 재사용이 가능하다. 병목 부분을 제거하고 거꾸로 뒤집으면 병은 꽃병으로 쓰이고, 뚜껑은 향 받침대가 된다.

The Recognition

About the A' Design Award 은상

Banquet Chinese Baijiu 주류 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Banquet Chinese Baijiu 주류 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Banquet Chinese Baijiu 주류 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensions & Packaging: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, reused
Production Technology: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Challenge: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Project Duration: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operation Flow: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Team Members: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen