Borna Sazegan 브랜드 아이덴티티 by Doraj Design House

Borna Sazegan 브랜드 아이덴티티 by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2025

Borna Sazegan 브랜드 아이덴티티

by Doraj Design House

Client: Doraj Design House

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #160893

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borna Sazegan 브랜드 아이덴티티

Borna Sazegan은 대형 구조물을 시공하는 기업을 위해 제작된 브랜드 아이덴티티이다. 이 아이덴티티는 건설에 사용되는 금속 구조물의 교차하는 선에서 영감을 받아 선을 기반으로 구성되었다. 이러한 선들은 건축 구조의 디테일이 드러나는 동물 형상을 이룬다. 각 동물은 저마다의 의미를 지니는데, 코뿔소는 힘과 인내력을, 말은 속도를, 사슴은 아름다움을 상징하며, 사자가 그 무리를 이끈다. 팔레트의 따뜻한 색과 차가운 색은 힘과 함께 평온함을 전달한다. 일러스트레이션은 부분 디테일로도, 완전한 형태로도 활용될 수 있다.

The Recognition

About the A' Design Award 동상

Borna Sazegan 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Borna Sazegan 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Borna Sazegan 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensions & Packaging: -
Tags: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Production Technology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Design Challenge: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Research: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiration: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Project Duration: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operation Flow: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patents: -
Team Members: Mohammad Roustaei, Amirhossein Paydar
Image Credits: -