Judinstrom Beer 맥주 패키지 디자인 by Olha Takhtarova

Judinstrom Beer 맥주 패키지 디자인 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2024

Judinstrom Beer 맥주 패키지 디자인

by Olha Takhtarova

Client: SOTB and D

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About Judinstrom Beer 맥주 패키지 디자인

Judinstrom Beer는 캐나다 몬트리올의 크래프트 브루어리를 위해 제작된 패키지 디자인이다. 패키지는 표준 473ml 알루미늄 캔을 사용하며, 라벨은 5×8인치 크기로 플렉소 인쇄 방식으로 제작되었다. 스칸디나비아풍 모티프는 평면적인 그래픽 일러스트레이션과 직선 및 각진 형태의 서체를 통해 현대적으로 재해석되었다. 색상 팔레트는 짙은 블루와 다양한 톤의 그레이, 화이트를 조합했다. 미니멀한 레이아웃은 브랜드명, 맥주 유형, 알코올 도수의 가독성을 유지하며, 공통된 시각적 핵심 요소를 통해 향후 다른 맥주 스타일도 제품군에 추가할 수 있도록 했다.

The Recognition

About the A' Design Award 철상

Judinstrom Beer 맥주 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Judinstrom Beer 맥주 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Judinstrom Beer 맥주 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.