Huawei Flagship Store 리테일 매장 인테리어 디자인 by Zhao Chunshui, Dong Tianjie and Jiang Junlu

Huawei Flagship Store 리테일 매장 인테리어 디자인 by Zhao Chunshui, Dong Tianjie and Jiang Junlu is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2024

Huawei Flagship Store 리테일 매장 인테리어 디자인

by Zhao Chunshui, Dong Tianjie and Jiang Junlu

Client: Tupdi

A' Design Award 은상 Winner in 인테리어 Category

17,883

Verified Award Winner

Verify Award Status for #161097

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huawei Flagship Store 리테일 매장 인테리어 디자인

화웨이 플래그십 스토어는 톈진 빈장루의 역사적 건축물 내부에 조성된 리테일 인테리어이다. 매장은 2,700제곱미터 이상의 면적을 차지하며 제품 체험 공간, 커뮤니티 공간, 스마트홈 공간, 스포츠·헬스 공간, 아트 전시 공간, 카페 공간으로 구성된다. 테라조, 유리, 금속, 목재가 어우러져 간결하고 현대적인 분위기를 형성한다. 다이아몬드 형태의 아트리움과 조각적인 나선형 계단이 두 개 층을 연결한다. 복원된 아케이드 입구는 매장과 거리를 이어주며 휴식을 취할 수 있는 장소를 제공한다.

The Recognition

About the A' Design Award 은상

Huawei Flagship Store 리테일 매장 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Huawei Flagship Store 리테일 매장 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Huawei Flagship Store 리테일 매장 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
Dimensions & Packaging: The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
Tags: Restoration, Urban renewal, Landmark, Sustainability, Minimalism
Production Technology: Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
Design Challenge: In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
Research: In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
Inspiration: The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
Project Duration: The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
Operation Flow: In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
Team Members: Lead Designer: Zhao Chunshui
Lead Designer: Dong Tianjie
Lead Designer: Jiang Junlu
Designer: Li Jinlan
Designer: Chen Xu
Designer: Liu Chang
Designer: Han Hailei
Designer: Liu Jianhong
Designer: Zhou Na
Designer: Sun Kezhang
Designer: Li Xuliang
Designer: Liu Lei
Designer: Liu Liang
Designer: Liu Dezhong
Designer: Johnny Lin
Designer: Liu Bohan
Image Credits: Image #1-5: Photographer RAWVISION studio, 2023.