Feixi Grand View 포스터 by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
철그래픽· 2024
Feixi Grand View 포스터
by Feixi Digital Culture and Media
Client: Feixi Digital Culture and Media
A' Design Award 철상 Winner in 그래픽 Category
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The Design
About Feixi Grand View 포스터
'페이시 그랜드 뷰(Feixi Grand View)'는 중국 안후이성 페이시현의 발전상을 소개하기 위해 제작된 포스터이다. 이 포스터는 경제 발전, 문화 유산, 지리적 특성, 지역 주민의 삶을 여러 관점에서 보여준다. 고화질의 현지 사진이 주된 시각 요소를 이루며, 선 요소가 압축적인 레이아웃 속에서 시선의 흐름을 유도한다. 그라데이션 톤을 활용한 단일 색상 체계는 이미지에 깊이감을 더한다. 텍스트는 가독성을 고려해 조판되었다. 판형은 297×210밀리미터이다. 이 포스터는 페이시현의 버스 정류장 광고를 포함한 온라인 및 옥외 매체를 통해 게시되었다.
The Recognition
About the A' Design Award 철상
Feixi Grand View 포스터, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Feixi Grand View 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Feixi Grand View 포스터, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
- Production Technology
- An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
- Design Challenge
- The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
- Research
- Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
- Inspiration
- Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
- Operation Flow
- The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
- Team Members
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
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