Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인 by Zhijun Zhong

Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인 by Zhijun Zhong is a highly esteemed winner of the very prestigious 2024 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2024

Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인

by Zhijun Zhong

Client: Herabenna

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인

블루타운 우시 구이샹리는 중국 장쑤성 우시에 위치한 400제곱미터 규모의 판매 센터 인테리어로, 2023년 12월에 완공되었다. 이 디자인은 송대(宋代) 미학을 현대적으로 재해석한다. 목재를 주요 소재로 사용하고 석재로 포인트를 주어 자연스럽고 따뜻한 분위기를 조성했다. 공간은 입구, 복도, 접견홀, 로비, 바 영역으로 구분된다. 노출된 보와 프레임이 천장을 구성하며, 자연광과 조명 시스템이 공간에 깊이를 더한다. 미니어처 정원 경관과 목재 격자 창살은 지역 문화를 떠올리게 한다.

The Recognition

About the A' Design Award 은상

Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bluetown Wuxi Guixiangli 판매 센터 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in Wuxi, Jiangsu Province, where the roots of Song dynasty aesthetics run deep for a millennium, ingrained in its culture. Through the passage of time, historical context has infused the city's essence, imbuing it with a spiritual depth. The design draws inspiration from the past to innovate for the present, interpreting the elegance of Song dynasty aesthetics and embracing a contemporary urban slow living lifestyle.
Dimensions & Packaging: 400 square meters
Tags: Song dynasty aesthetics, frame structure, exposed structure, mortise and tenon structure, light and shadow order
Production Technology: The design incorporates contemporary aesthetics, applying Song dynasty aesthetics to the space. The main space draws inspiration from Song dynasty architectural aesthetics, dissecting traditional architecture to innovate a contemporary Chinese style. By intertwining and overlapping components, it showcases traditional architectural textures while embracing simplicity, reflecting the Song dynasty's minimalist philosophy.

The structure of the exhibition center is enclosed by curtain walls and steel frames, integrating traditional wood structures into the layout. The space is divided into entrance, corridors, reception hall, lobby, and bar areas, with a layout that builds up gradually, creating interconnected yet distinct contemporary social spaces. Wood is the primary material, complemented by stone accents, enhancing the space with a natural and warm atmosphere.
Design Challenge: The "exposed structure" design is the highlight of the interior space in this project. In Song dynasty architecture, "exposed structure" refers to the ceiling's natural state. It involves leaving the interior structure completely exposed, beautifying the beams and columns themselves to create a unique order and logic. By downplaying heavy ornamentation, the design presents the architectural beauty through minimalist connection logic. The exposed beams and frames intersect and layer to create a dynamic rhythm and order. As sunlight penetrates through the ceiling, interacting with light and shadow, it enhances the depth and layering of the structure. With the assistance of a lighting system, it creates a three-dimensional and transparent spatial sensation, making the entire ceiling the focal point of the space, inviting exploration.
Research: A millennium ago, the Song dynasty provided the perfect model for understanding life: banquets, tea gatherings, hanging paintings—slowly and gracefully living life to its fullest. However, with the rapid pace of contemporary urbanization, we have forgotten the essence of life, losing touch with the time and space to truly experience life. In this project, the designers aim to incorporate elements of Song dynasty aesthetics into the space, blending them with contemporary aesthetic values. Through the charm of the Song dynasty, they seek to convey the concept of returning to a more refined and leisurely lifestyle, encouraging us to savor and enjoy the present moment.
Inspiration: The enduring artwork of the Song dynasty, such as "Along the River During the Qingming Festival" and "Elegant Gathering in the Western Garden," vividly portray the refined world of that era. From paintings to architecture and poetry, the Song dynasty excelled in aesthetics and artistic appreciation. Described as a pinnacle in Chinese history, the elegance of the Song dynasty is enduring, with Wuxi's cultural heritage preserving its essence for over a millennium.
Project Duration: The project is located in the northwest intersection of Heng 2 Road and Zong 2 Road, Huishan District, Wuxi City, Jiangsu Province, China. It was completed in December 2023.
Operation Flow: The entrance corridor serves as a transition space, designed for passage and experiencing the surroundings. The facade features large suspended blocks as partitions, with miniature scenes of Jiangnan gardens at the bottom, creating a sense of vitality amidst rocky landscapes and lush greenery. Wooden lattice grids are asymmetrically placed with concealed backlighting, softening the light and intertwining contemporary materials with cut facades to evoke an ethereal Eastern Zen atmosphere. The use of frame structures on one side breaks the physical boundaries of the building, allowing indoor and outdoor scenery to blend, evoking a sense of Zen tranquility. The choice of spiral "flower clusters" lighting fixtures within the frames draws inspiration from osmanthus petals, embedding a memory of the city's culture.

In the central hall area, contemporary design techniques separate the mortise and tenon structure from the building, incorporating the philosophy of "wuwei" to break traditional constraints and explore new possibilities in form, material, function, and concept. Embedded garden scenes with rough textures of sand and stones integrate Eastern Zen elements, while wood serves as the primary material base, complementing the stone and allowing natural light to filter through the ceiling, creating a serene and minimalist atmosphere.
Team Members: Zhijun Zhong