동 패키징 · 2024
Guotai Longjiu Zuncang 백주 패키지 디자인
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award 동상 2024 in 패키징
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- Estimated Number of Design Views: 20,802
- Verification code 3F700020ED · Verify this award
Colors
About Guotai Longjiu Zuncang 백주 패키지 디자인
궈타이 룽주 쭌창(國台龍酒尊藏)은 츠수이허(赤水河) 유역에서 생산되는 중국 고급 백주를 위한 패키지 디자인이다. 중앙의 황금빛 문양은 윈구이고원(운남-귀주고원)을 가로지르는 츠수이허의 흐름과 구름 사이를 헤치며 나아가는 용의 모습을 연상시킨다. 세라믹 병은 황제의 옥새 형태로 조형되었으며, 상단의 금속 캡으로 밀폐된다. 중국 전통 직물인 브로케이드(비단 직금)로 라벨을 제작하여 황제의 용포 원단을 떠올리게 한다. 손으로 그린 용의 선묘는 직기용 점 데이터로 변환되었다. 병의 크기는 90 x 90 x 215밀리미터이다.
About the A' Design Award 동상
Guotai Longjiu Zuncang 백주 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Guotai Longjiu Zuncang 백주 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Guotai Longjiu Zuncang 백주 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Press Kit
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
