Albella 브랜드 아이덴티티 by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2024

Albella 브랜드 아이덴티티

by Elena Gamalova

Client: Villa Albella

A' Design Award 동상 Winner in 그래픽 Category

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The Design

About Albella 브랜드 아이덴티티

빌라 알벨라의 비주얼 아이덴티티는 토스카나 문화유산의 영혼을 담아내면서 문화와 역사, 화합의 성역이자 예술적 표현, 미식 탐구, 문화 간 대화가 이루어지는 역동적인 중심지로서의 비전을 포용합니다. 디자인은 전통과 현대성을 자연스럽게 융합합니다. 두 개의 꽃가지 모티프는 공유된 역사에 뿌리를 둔 다양성 속의 통합을 상징합니다. 유산 보존을 넘어, 이 프로젝트는 의미 있는 문화 간 교류와 이해를 촉진하며 평온함과 풍요로움에 대한 헌신을 체현합니다.

The Recognition

About the A' Design Award 동상

Albella 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Albella 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Albella 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging: The size may vary because there are different types of communication materials and products.
Tags: visual identity, villa Albella visual identity, logo, illustration
Production Technology: Many materials were used in the creation of the product and package.
Design Challenge: The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research: The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration: The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration: The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow: Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents: Copyrights belong to Elena Gamalova, 2023
Team Members: Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits: Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova