은 패키징 · 2025
Qili 향수
by Wang Houcai
- A' Design Award 은상 2025 in 패키징
- CLIENT: Banwea Brand Design (Shanghai) Co., Ltd.
- Estimated Number of Design Views: 41,987
- Verification code 9E274494D4 · Verify this award
Colors
About Qili 향수
Qili는 자연과 내면의 세계를 탐구하는 아티스틱 프래그런스 브랜드입니다. '만물이 공존하고 만물이 서로 연결된다'는 의미를 지닌 그 이름은 자연과의 조화로운 공생이라는 개념을 표현합니다. 동양 철학과 현대적 미학을 융합한 이 브랜드는 깊이 있는 디자인 언어를 통해 감성과 이성이 어우러진 경험을 소비자에게 선사합니다. 이는 Qili 향수에 특별한 외관을 부여할 뿐만 아니라, 향에 대한 브랜드의 무한한 표현을 형태로 구현해 냅니다.
About the A' Design Award 은상
Qili 향수, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Qili 향수, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Qili 향수, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility. - Dimensions & Packaging
- bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm - Tags
- Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
- Production Technology
- The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
- Design Challenge
- The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
- Research
- We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form. - Inspiration
- The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
- Project Duration
- The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
- Operation Flow
- Open the bottle cap and press the pump head to use
- Image Credits
- Image #1 :wang houcai, QíLI perfume,2024
