Langjiu Estate San Pin Festival 주류 패키지 디자인 by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival 주류 패키지 디자인 by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2025

Langjiu Estate San Pin Festival 주류 패키지 디자인

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award 은상 Winner in 패키징 Category

25,346

Verified Award Winner

Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival 주류 패키지 디자인

랑주 에스테이트 산핀 페스티벌(Langjiu Estate San Pin Festival)은 중국 증류주인 바이주를 위한 패키지 디자인이다. 이 세트는 에스테이트의 낮과 에스테이트의 밤이라는 주제를 바탕으로 한 두 가지 콘셉트 제품을 담고 있다. 외부 상자는 입체 종이 조각 램프로도 활용되며, 에스테이트의 풍경을 묘사한 일러스트레이션이 램프를 둘러싼다. 불을 밝히면 이 램프는 에스테이트에서 열리는 야간 조명 쇼를 떠올리게 한다. 패키지는 에스테이트의 파노라마 전경을 축소해 담아내며, 술 자체에만 초점을 맞추기보다 기념할 만한 오브제를 제안한다.

The Recognition

About the A' Design Award 은상

Langjiu Estate San Pin Festival 주류 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Langjiu Estate San Pin Festival 주류 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Langjiu Estate San Pin Festival 주류 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei