Avand 제과 패키지 by Masoud Najafi Amirkiasar

Avand 제과 패키지 by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2025

Avand 제과 패키지

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

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Colors

The Design

About Avand 제과 패키지

아반드(Avand)는 부티크 제과 브랜드를 위해 제작된 패키지 시리즈이다. 구성은 케이크 상자 세 종, 쿠키 상자 한 종, 종이컵 한 종으로 이루어진다. 손으로 그린 붓 터치와 디지털 아트를 결합해 하나의 예술 작품을 연상시키는 자유로운 형태를 만들어냈다. 딥 그린과 골드를 브랜드의 주요 색상으로 사용하였다. 회화적인 표면은 제과의 수제 특성과 제조 과정에 담긴 정성을 반영한다. 다이내믹 아이덴티티 방식을 적용하여, 하나의 고정된 패턴이 아닌 다채로운 예술적 인상을 각 패키지가 담아낸다.

The Recognition

About the A' Design Award 철상

Avand 제과 패키지, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Avand 제과 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Avand 제과 패키지, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade