Connecting Sculpture 란제리 매장 인테리어 디자인 by Kun Yen Lu

Connecting Sculpture 란제리 매장 인테리어 디자인 by Kun Yen Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2025

Connecting Sculpture 란제리 매장 인테리어 디자인

by Kun Yen Lu

Client: Rumo Interior Design

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #162638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connecting Sculpture 란제리 매장 인테리어 디자인

Connecting Sculpture는 대만에 위치한 약 148.7제곱미터 규모의 란제리 매장 인테리어 디자인이다. 리노베이션된 공간은 동일 기업의 두 브랜드를 함께 선보인다. 칸막이를 제거하여 신규 브랜드 구역이 기존 구역의 연장선으로 읽히도록 했다. 그레이 톤, 아연도금 앵글 강재, 네온 조명, 스페인 벽돌은 이 기업의 산업적이고 도매업에서 출발한 뿌리를 환기시킨다. 유리, 거울, 아크릴과 곡선 형태는 새로운 구역의 성격을 규정한다. 중앙의 카운터가 두 전시 구역을 하나로 연결한다. 이 디자인은 기업의 역사를 새롭게 쇄신된 이미지와 이어준다.

The Recognition

About the A' Design Award 동상

Connecting Sculpture 란제리 매장 인테리어 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Connecting Sculpture 란제리 매장 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Connecting Sculpture 란제리 매장 인테리어 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The left and right brand display areas use gray tones to create a calm ambiance, reflecting the brand's industrial wholesale origins. The central counter connects both brands, with brick walls paying homage to the old factory style. Glass and mirrors symbolize modernization, while glass-covered bricks near the new area highlight heritage and innovation. The original display uses galvanized steel and neon lights for a nostalgic feel, while the new area features sculptural curves symbolizing the modern feminine form. Metal elements echo the original steel, seamlessly blending tradition with contemporary design.
Dimensions & Packaging: This project renovates a 25-32-year-old store, covering approximately 148.7 square meters. The space serves as a display area for both new and original brands. Previously, partitions divided them into separate areas. To strengthen their connection, the designers removed the partitions, making the new brand feel like a natural extension of the original. This approach enhances customer trust while distinguishing the store with a unique layout. The central counter unites both brands under one company, improving recognition and facilitating corporate management.
Tags: Commercial space, lingerie, wholesale, fusion of old and new, modernization, neon lights
Production Technology: Materials: iron parts, transparent glass, galvanized angle steel, corrugated board, metal plate, stone paint, neon lights, acrylic, Spanish bricks, etc. The acrylic used extensively in the original brand area reduces the strong visual impact caused by saturated colors with a sense of transparency, but maintains the divisions brought by large-area color blocks, becoming the visual dividing line between display areas. The Spanish brick hollow design of the counter and the mirror correspond to nostalgia and the new generation, symbolizing the progress and integration of the dual brands.
Design Challenge: Each shelf was custom-made without a ready-made template, requiring the design team to tackle the challenge of integrating neon lights with angle steel. They had to open molds and collaborate with an acrylic factory to produce parts. To maintain aesthetics, laser cutting technology was used to avoid visible hardware like suspenders and screws. In the new brand area, curved glass and middle display shelves were also customized, adding complexity. Balancing functionality, durability, and execution posed challenges. The team dedicated significant time and effort while also considering store business hours, making the project even more demanding.
Research: In JIALI's display area, angle steel frames serve as display cabinets, while neon lights highlight the brand's localization. Movable display cabinets are inspired by stacked cardboard boxes from the store's earlier days, echoing the company's industrial origins. In the Classy brand area, the designers embraced contrast and innovation. Metal plates symbolize the company's early growth years, while curved elements reflect modern women's body ideals. From visual aesthetics to deeper meaning, the design seamlessly connects to the brand's heritage and philosophy.
Inspiration: JIALI, established in 1992, has thrived for 32 years. With the launch of its new brand 'Classy,' it also seeks a refreshed image. The design team removed partitions, extending the space into the new display area. Retro elements like bricks and neon lights were reinterpreted with modern techniques, blending nostalgia with innovation. This transformation connects two generations, seamlessly integrating tradition with contemporary fashion. The revitalized space not only honors JIALI's legacy but also marks an exciting new chapter for the brand.
Project Duration: The project finished in July 2023 in Taiwan.
Operation Flow: Initially, the owner had few opinions on space planning, but after completion, he was amazed by the aesthetic presentation and deeper meaning. He felt the designers had successfully given the brand a fresh look. By cleverly integrating the brand's history into the space, the design became an excellent focal point for customer engagement and online marketing. The setup allows new customers to understand the brand's story while enabling existing customers to connect with its renewed image. The renovation blends old and new, reshaping people's perception of the brand.
Team Members: Kun-Yen Lu
Image Credits: Rumo Interior Design