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Mayday Fly to 2022 콘서트 by B'in Live
Mayday Fly to 2022 콘서트 by B'in Live
Mayday Fly to 2022 콘서트 by B'in Live
Mayday Fly to 2022 콘서트 by B'in Live
Mayday Fly to 2022 콘서트 by B'in Live

은 미디어 · 2025

Mayday Fly to 2022 콘서트

by B'in Live

  • A' Design Award 은상 2025 in 미디어
  • CLIENT: B'in Live
  • Estimated Number of Design Views: 20,188
  • Verification code ADBFA4BAA2 · Verify this award
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About Mayday Fly to 2022 콘서트

메이데이의 'Fly to 2022'는 코로나19 팬데믹 속 무관중 온라인 콘서트 이후 진행된 이정표적 투어이다. 공연은 작은 리허설 룸에서 시작하여 텅 빈 스타디움을 거쳐 라이브 관객과 함께하는 무대로 마무리되며, 이는 봉쇄 조치에서 일상으로의 전 세계적 복귀를 상징한다. 이전의 화려한 무대 구성과 달리, 이번 투어는 순수한 이미지를 통해 인간의 감정을 전달하고 전 지구적 환경 문제, 팬데믹 관련 사회적 과제, 일상생활, 인간관계 등 사람 중심의 주제를 부각시키는 데 집중한다. 공연은 관객들이 공감하고 감정을 해소할 수 있도록 하여 긍정적인 사회적 영향을

About the A' Design Award 은상

Mayday Fly to 2022 콘서트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Mayday Fly to 2022 콘서트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Mayday Fly to 2022 콘서트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Press Kit

Unique Properties
The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
Dimensions & Packaging
The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
Tags
Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
Production Technology
The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.

Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power.
Design Challenge
Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
Research
Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
Inspiration
In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
Project Duration
The project started in January 2022 in Taichung and toured around the world.
Operation Flow
Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
Image Credits
B'IN MUSIC INTERNATIONAL LIMITED

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